2022-03-31 | TSX:IDG | Press release

Good Earth Coffeehouse set to open at select Indigo locations across the country

TORONTO, March 31, 2022 /CNW/ – Indigo (TSX: IDG), from Canada leader in bookstores and the art of living, is delighted to announce a new partnership with Good Earth Cafes Ltd to bring their Coffeehouse experience to select locations in the communities of Canada. This partnership marks the beginning of Indigo’s intention to reinvent and convert its available coffee spaces, with a market-by-market, and sometimes store-by-store approach, providing customers with regional relevance and supporting local businesses. The focus will be on exceptional customer experience, delicious food and beverages, and partnering with like-minded organizations across the country.

“We are thrilled to partner with Good Earth Coffeehouse to bring their elevated experience to our customers,” said Pierre Ruis, President, Indigo. “With aligned core values ​​of quality, a commitment to sustainable practices and bringing people together, this couldn’t be a more natural fit. Good Earth prides itself on being a community cafe with great food, and we’re excited to be able to offer our customers the ability to enjoy the space and connect with each other while they shop with us.”

Founder Nan Eskenazi opened the first Good Earth Coffeehouse in 1991 in Calgary, AB and currently operates over 40 locations in six Canadian provinces. Good Earth Coffeehouse was founded on the principle that a cafe can and should be a community gathering place and provide an elevated dining experience. Good Earth’s menu of handcrafted, ethically sourced coffees and espressos is based on the Italian tradition of espresso drinks, chosen for their integrity, simplicity and authenticity. The beverage menu also includes a variety of cold beverages, including dairy-free smoothies, cold drinks, tea lemonades, fresh juices, and seasonal concoctions. Food is prepared daily from baked goods and hot breakfast items, hearty soups and stews, fresh salads, panini, flatbreads and desserts.

“We are thrilled to partner with a like-minded brand that values ​​community and connectedness. We believe the social interaction that takes place in our cafes is valuable – as valuable as exceptional, ethical coffee and fresh food. whom we serve,” says Nan EskenaziFounder of Good Earth Cafes Ltd.

In line with Indigo’s core values, Good Earth Coffeehouse attracts customers who want to better align their social and environmental values ​​with a business. Both companies were founded in Canada by women, engage in sustainability initiatives, and encourage community building and collaboration through various programs, including charitable giving.

The stores will remain open throughout the renovations of the café spaces. Follow each local store’s social media pages for updates and information.

About Indigo Books & Music Inc.

Indigo is a Canadian company listed on the Toronto Stock Exchange (IDG). Indigo is Canada’s leading book and lifestyle retailer, offering an assortment of books, gifts, baby, kids, wellness and lifestyle products that support their customers every day and through life stages. keys to life by simplifying their journey to live life on purpose. Indigo believes in real books, living life fully and generously, being kind to one another, and that stories – big and small – connect us.

Indigo founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of elementary school public libraries. Each year, the Foundation provides grants to elementary schools in need so they can transform their libraries by purchasing new books and educational resources. To date, the Foundation has committed more than $33 million to more than 3,000 elementary schools, benefiting more than 1,000,000 students. More recently in April 2020In the wake of the COVID-19 pandemic and unprecedented nationwide school closures, the Foundation is committed $1.0 million provide books to families in need. To learn more about Indigo, please visit the “Our Company” section on indigo.ca.

Forward-looking statements

Statements contained in this press release that are not historical facts are “forward-looking information” within the meaning of applicable Canadian securities laws. To the extent that any forward-looking information constitutes “financial outlook” within the meaning of applicable Canadian securities laws, such information is provided as preliminary financial and operating results. The financial outlook, like forward-looking information generally, is, without limitation, based on assumptions and subject to various risks and uncertainties that could cause actual results to differ materially from those expressed or implied in this Press release. Some of the main factors that could cause such differences include: general economic, market or business conditions; future impacts and government response to the COVID-19 pandemic, including any impact on the Company’s online and/or retail operations; the competitive actions of other companies; changes in laws or regulations; and other factors, many of which are beyond the Company’s control, as disclosed in the Company’s Annual Information Form dated June 1, 2021 and available on the Company’s issuer profile on SEDAR at www. .sedar.com.

Undue reliance should not be placed on such forward-looking information and no assurance can be given that such events will occur within the time periods stated or at all. Any forward-looking information included in this press release is made as of the date of this press release, and the Company undertakes no obligation to publicly update such forward-looking information to reflect new information, subsequent events or otherwise, except as required. by applicable securities. laws.

THE SOURCE Indigo Books & Music Inc.

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