Britvic is committed to growing the fruit-flavoured carbonates category with the launch of Tango Editions: a series of sugar-free and rotating flavors aimed at generating excitement among retailers and shoppers. It combines bold flavors, bold liquids and bold packaging designs aimed to stand out on the shelf and in the fridge.
New in late February, the first edition ‘Berry Peachy’ is a delicious peach and raspberry flavored drink designed to tickle the taste buds and provide the ultimate in tangy refreshment. The new flavor is available in a variety of formats to help meet the many shopping missions currently driving sales in the channel.
Multipacks and 2-litre bottles are ideal for sharing occasions, while 500ml bottles and 330ml cans will suit shoppers looking for refreshment on the go. With bright pink liquid and a cheeky name, the new Berry Peachy is set to be a hit with shoppers this summer, helping retailers boost soft drink sales throughout the season and beyond.
Ben Parker, Home Commercial Director at Britvic, comments: “We know how important it is to keep shoppers on their toes with exciting new innovations, especially in the fruit carb category. Our “Tango Editions” range was developed for exactly this reason. – so retailers can offer their shoppers a rotating series of flavors that disrupt the category through bold tastes, liquids and packaging designs.
“Sugar-free options topped the fruit-flavored carb category at +12.4%[1]which shows how important it is for us to continue to meet the needs of health-conscious consumers.”
Tango as a total brand is worth over £52m RSV after growing 13.1% on last year, and its sugar-free flavors account for a third of the Tango brand.[2]Berry Peachy is set to follow the success of Dark Berry, which has already added £8m to the category since launching in March 2021[3].
Tango Editions Berry Peachy Sugar Free will be available from late February and will be supported by digital and social communications as well as in-store activations across the channel.
Notes to Editor
Tango Editions Berry Peachy Without Sugar
330ml single box
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MRSP: £0.69
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Case size: 24
500 ml bottle (standard and PMP)
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MRSP: £1.69/£1.09 PMP
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Case size: 12
2L bottle
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MRSP: £2.89
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Case size: 8
6 x 330ml multipack
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MRSP: £3.99
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Case size: 4
8 x 330ml multipack
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MRSP: £4.79
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Case size: 3
Multipack of 24 x 330 ml
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MRSP: £11.79
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Case size: 1
Contact:
For more press information, please contact the Britvic team at Cirkle.
E-mail:britvic@cirkle.com
Phone : 01494 731 750
All reader inquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1]Full coverage NielsenIQ RMS, % Chg vs YA value, defined by Britvic, MAT until 01.22.22
[2] NielsenIQ RMS, Total Coverage, Value of Sales, Britvic Defined, MAT to 1/22/22
[3]NielsenIQ RMS, Total Coverage, Value of Sales, Britvic Defined, MAT to 1/22/22