To commemorate these openings, Caesars held two ceremonies this week inside Harrah’s and the Horseshoe, each including a ribbon cutting and ceremonial first bet.
In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson, local dignitaries, and Saints Superfan Leroy Mitchell Jr., better known as “Whistle Monsta,” to open the new sports betting and poker room . Jackson placed the first ceremonial bet with his $1,000 bet on the Saints to win the Super Bowl at odds of 40/1 and all possible winnings to benefit the United Negro College Fund (UNCF). In City of BossierCaesars Sportsbook opened wide with Mayor Tommy Chandler cutting the ribbon ahead of a massive ceremonial first bet of $200,000placed by a VIP and well-known guest.
Harrah’s New Orleans now boasts a 5,700 square foot sportsbook with four betting windows, 12 self-service betting kiosks, a 147 foot video screen and a state-of-the-art high-powered audio system adjacent to the 5,000 square- Foot World Series of Poker Room with 20 poker tables. The openings mark another phase in the ongoing process $325 million transformation of Harrah’s New Orleans at Caesars New Orleans, which is expected to be completed by 2024.
Horseshoe Bossier City new Caesars Sportsbook cements its status as the premier entertainment destination in the Northwest Louisiana. The over 6,900 square foot space features three betting windows, 15 self-serve betting kiosks, over 94 televisions with a state-of-the-art and powerful sound system, a VIP viewing section and a massive bar.
“These incredible openings testify to Louisiana residents, our team members and guests who visit these historic resorts,” said Eric Hession, president of Caesars Digital. “We really feel like part of the home team in Louisiana, and we are proud to serve the excellent customers and sports enthusiasts in the state. From our Caesars Sportsbook app to our retail sportsbooks and now our World Series of Poker poker room, we are seizing the opportunity to provide our customers with even more unforgettable experiences.”
Caesars remains committed to investing hundreds of millions of dollars to deliver unparalleled sports and entertainment experiences across Louisiana. This commitment will see the island of Capri Lake Charles transform into Horseshoe Lake Charles, which will reopen with a new Caesars Sportsbook location in the coming months.
In addition to in-person betting at these properties, the easy-to-navigate Caesars Sportsbook app offers enhanced performance with a focus on speed, ease of use and intuitive features to make betting easier than ever. Punters can take advantage of additional ways to deposit funds, faster payouts, live scoreboards and expanded in-play betting options, as well as same-game betting, a new withdrawal feature and more ways to bet with thousands of additional markets.
Eligible sports fans in some Louisiana parishes can download the app on iOS or Android, register and deposit funds to take advantage of a new special sign-up offer for new users:
- The Full Caesar
- Sign up using promo code CZRFULL, deposit and place your first bet of $10 or more, receive:
- 1,000 tier credits and 1,000 additional reward credits
- If this first bet is not a winner, also receive:
- A free bet equal to the amount of your first bet up to $1,250
- Full offer terms found here
Both online and in person, Caesars Sportsbook integrates the industry-leading loyalty program, Caesars Rewards. Every bet placed rewards the bettor with Tier Credits for Status and Reward Credits that can be used to unlock unbeatable experiences within Caesars’ portfolio of properties and partnerships.
Caesars has local partnerships with the New Orleans Saints, New Orleans Pelicans, LSU Athletics and a historic 20-year exclusive naming rights agreement with the Saints for the Caesars Superdome, the future home of the Super Bowl LIX in 2025.
Caesars is a responsible gaming industry leader with a decades-long commitment to responsible gaming practices. As Caesars Sportsbook continues to expand into new markets, responsible gaming education remains a top priority, and Caesars’ customers Louisiana can directly access responsible gaming resources through Caesars Sportsbook’s work with regulators and the community. Additionally, the Caesars Sportsbook app has best-in-class tools to prevent problem gambling, including deposit limits, spending limits, daily time limits, and time-out limits.
For real-time industry updates and to join the like-minded Caesars empire, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram and Facebook.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the most diverse casino entertainment providers in the world. Since its beginnings in Reno, Nevadain 1937, Caesars Entertainment, Inc. has grown through the development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts mainly operate under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brand names. Caesars Entertainment, Inc. offers diverse gaming, entertainment and hospitality amenities, one-stop destinations and a full suite of mobile and online gaming and sports betting experiences. All linked to its industry leader Caesars Rewards loyalty program, the company is focused on creating value with its customers through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know when to quit before you start.® Trouble gambling? Dial 1-800-522-4700. For more information, please visit. www.caesars.com/company. If you think you or someone you love may have a gambling problem, call 1-877-770-STOP (1-877-770-7867).
SOURCE Caesars Entertainment, Inc.