Chris Bauerle has been named Vice President of North American Sales and Operations for Insight Editions.
In his new role, Bauerle will partner with the Simon and Schuster distribution team and various retail partners across Insight Editions channels to aggressively expand the company’s market share and bring the operational excellence to its sales and operations functions.
“[Bauerle’s] the experience will help drive Insight Editions and Weldon Owen’s publishing strategy, develop new partnerships and deepen our relationships with our existing partners, including the Simon and Schuster distribution team. says Raoul Goff, founder and president of Insight Editions.
Prior to joining Insight Editions, Bauerle was Vice President and Director of Sales and Marketing for Sourcebooks, where he drove corporate and point-of-sale growth, as well as led the sales, retail marketing and marketing teams. of creative services.
“I joined Insight Editions at a critical time in its history,” says Bauerle, “The reputation it
was built for innovation, unparalleled quality and truly unique content has now been backed by one of the fastest growth rates in the industry. By deepening and broadening partnership relationships, the opportunities for the world-class brands entrusted to us are enormous.