SYRACUSE, NY & SOUTHFIELD, Mich.–(BUSINESS WIRE)–Retail design converges on a series of methodologies, ranging from high-end aesthetics and brand development to transactional focus and category building. The profession is moving towards a mix of research-driven and creativity-driven design that strives to improve store-level performance. And, given the growth of omnichannel strategies and digital commerce, retail design must integrate operational functionality and behavior-based creativity with artistic innovation to create more drama and passion in the store.
To capitalize on these trends, ChaseDesign, the category growth design agency, is bringing JGA, a leading brand environmental design firm, into its team to create the first-ever end-to-end brand environmental design firm, directed by category. This truly allows the art and science of retail design to be combined in one company. JGA is focused on building innovative retail and brand locations as part of “shopping as an emotional exercise”. ChaseDesign is widely known for its Shopper Based Design approach, which studies and defines how retailers best market products at the shelf, category, and aisle level, including a retailer’s physical and digital interface. ChaseDesign and JGA build their solutions with the goal of driving sales, profits, and customer engagement.
“We are combining two teams that approach design opportunities in very different yet complementary ways – one bottom-up and the other top-down – to deliver the first comprehensive end-to-end environmental design service. The resulting agency has award-winning talent with comprehensive environmental design capabilities,” said Joe Lampertius, President of ChaseDesign.
“Ken Nisch and the JGA team have worked on some of the most impressive retail projects of decades including Shinola, World of Hershey’s Las Vegas, Reliance Group in India, El Palacio De Hierro in Mexico, Calares, DXL, Signet and Groupe Paradies have an impeccable reputation and we are happy to partner with them.
JGA began 52 years ago as Jon Greenberg & Associates, a retail architecture firm in the Detroit metro area, and is known for creating high-end, progressive projects in the retail space. specialized retail. Ken Nisch, who joined JGA more than 35 years ago and is now its President, has expanded the agency by creating branded retail environments around the world.
“For JGA, this union is the perfect partner, complementing our Brand Environments practice within our core retail expertise while providing us with resources and expertise in the wider world of retail, spanning research, product packaging, digital and point of sale. It also helps us expand our portfolio to include innovation hubs, institutions, companies and more. My colleagues and I couldn’t be happier to be part of ChaseDesign and McCann/IPG,” said Nisch, who will remain president of JGA, serve on ChaseDesign’s executive team and report to Lampertius.
ChaseDesign and JGA will continue to operate as separate businesses to meet customer needs, but this business integration will now provide a platform for closer partnership and collaboration on new opportunities.
About Chase Design
ChaseDesign is a category growth design firm that translates how and why people buy to create more persuasive brand and retail experiences as a catalyst for incremental growth both online and in-store. Capabilities span research, strategy, retail experience design, full prototyping, and end-to-end enablement. ChaseDesign is part of McCann, with offices in New York, Syracuse and Cincinnati. Learn more at www.chasedesign.net or follow us on LinkedIn.
About JGA
JGA is a global leader in developing branded environments and retail experiences. Founded in 1971 and headquartered in Southfield, Michigan, JGA delivers innovative design solutions from concept to implementation and has been recognized as an innovator in award-winning retail design and branding strategies. retail for some of the world’s most iconic brands including Hershey’s, Sleep Number, Sundance, Blue Nile, H&M and Whole Foods Market. To learn more, visit www.jga.com or follow us on LinkedIn.