Sofitel Hotels & Resorts, the leading international luxury hotel brand originating in France and renowned ambassador of French culture around the world, is delighted to announce an unprecedented global partnership with Vogue. Over the next three years, Sofitel and Vogue will share their secrets and know-how through immersive festivals, creative activations, fashion collaborations and beauty-inspired programs – all designed around the theme of mastering beauty. Art of living. An array of special events, surprises and treats await – from a chic new Parisian cocktail to savor among other stylish experiences at Sofitel destinations around the world to a premiere Vogue Festival x Sofitel weekend to be held in Paris from October 14 to 15, with a VIP preview on October 13.
“For me, Sofitel is an experience that goes beyond hospitality. It is a gateway to a seductive art of living: inviting travelers to soak up the art of living, French elegance, culture, history and a certain know-how specific to Sofitel hotels. said Maud Bailly, CEO Accor Southern Europe. “I am delighted that this partnership with Vogue infuses so much of our shared aspirations – from beauty and design to fine dining and entertainment. I am especially pleased that we have designed Vogue x Sofitel in a sophisticated way that allows our hotels to create tailor-made experiences, meaningful for each market and enriched by Vogue.
VOGUE X SOFITEL FESTIVAL
A first Vogue Festival x Sofitel weekend will take place in Paris from October 14 to 15, 2022. The celebration of the Art of Living will take place at the Pavillon Cambon Capucines, Paris 1er. Up to 1,000 guests from the Vogue and Sofitel communities will be able to have their hair done with Balmain Hair Couture; beauty treatments with Le Rouge Français, Codage and Hydrafacial; olfactory workshops with Diptyque; Gray Goose® vodka mixology classes; holistic beauty advice with Holidermie; strength and conditioning sessions with star trainer Julie Pujols; decadent treats from Maison Carrousel; a Vogue store; a 4D Sofitel MyBed™ experience; and a Sofitel Café. An exclusivity Overview of the festival on October 13 at the Pavillon, with the support of Gray Goose vodka® and Laurent Perrier. A restricted group of 150 VIPs will be invited to this preview before the opening of the Festival. The tickets for the Vogue Festival x Sofitel weekend are available on Vogue.fr/vogue-sofitel-festival.
“We are delighted to bring together two magnificent French brands that are authorities around the world when it comes to beauty, style and the art of living”, said Delphine Royant, Sales Director, Condé Nast France. “With our very first Vogue Festival x Sofitelwe are confident that our Vogue community will love engaging with Sofitel’s modern French luxury, their expertise in French sensibilities and their warm and refined style of hospitality.”
LIFESTYLE VIDEO SERIES
Vogue has brought its artistic talents to a series of videos illustrating how the Art of Living is expressed in Sofitel hotels and through the eyes of some of the most fashionable people in the world. In the first video to be released, which is part of a larger series that will spotlight the world’s trend setters and trendsetters, trailblazing model Inès Rau expresses her own personal approach to the Art of Living against the backdrop of Sofitel Le Scribe Paris Opera. As a French model and transgender activist, Ms Rau is a champion of racial and gender diversity, breaking down barriers and influencing tastes and culture on the Parisian scene.
Flagship hotel Sofitel Le Scribe Paris Opera, nestled in the heart of the Right Bank, masters the Art of Living in its interior decoration and its location. Recently redesigned by multi-talented French designer Tristan Auer, the hotel is a modern classic that features Sofitel’s signature understated luxury.
SIGNATURE COCKTAIL CARD IN COLLABORATION WITH GRAY GOOSE VODKA®
To launch the Vogue x Sofitel collaboration, Sofitel has partnered with Gray Goose vodka®, a spirits brand with a centuries-old French heritage. Gray Goose vodka® has created a series of exclusive cocktails for Sofitel, which will be available in Sofitel destinations worldwide.
The first cocktail introduced is Fashionable Martini – a modern take on the classic martini cocktail, reinvented through the lens of the Parisian fashion scene. Much like fashion itself, the Martini à la Mode cocktail will turn heads, whether studied and savoured, or simply sipped for a moment of nonchalant pleasure. The cocktail is made with a blend of Gray Goose® Vodka and the all-new Martini® Ambrato Vermouth, then topped off with fresh notes of French Lemon and artisanal French Orange Blossom Honey. The Martini à la Mode cocktail will be the talk (and the taste!) of the catwalks for the coming seasons.
MORE VOGUE X SOFITEL WORLDWIDE
The global partnership between Sofitel and Vogue will include ongoing activations and events in Sofitel destinations around the world, in collaboration with regional Vogue teams. Upcoming activations and events include both Sofitel New York and Sofitel Washington DC Lafayette Square with Vogue US, which will debut throughout October and November 2022.
About Conde Nast
Condé Nast is a global media company, home to iconic brands such as Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company’s award-winning content reaches 72 million consumers in print, 442 million in digital and 452 million on social platforms, and generates more than one billion video views each month. The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico and Latin America. , Russia, Spain, Taiwan, United Kingdom and United States, with local licensing partners. worldwide. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming for film, television, social and digital video, and virtual reality.
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About Accor, world leader in the hotel industry
Accor is a world leading hotel group made up of 5,300 establishments and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a joint venture, in which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving net zero carbon emissions by 2050, global elimination of single-use plastics in its hotel guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action projects through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticket: ACCYY) in the United States. For more information, visit group.accor.com or follow Accor on TwitterFacebook, LinkedIn and Instagram.
Caroline Ponomarenko
Accor